Working on content has been the most used strategy to make sites known on the Internet. Through content planning it is possible to position a site in the best way in surveys made through search engines .
So, for example, when you do a search on Google, thousands of results appear, but you will hardly check all these results. Normally, people go to the first Jewelry Retouching Service pages that appear as search results, that is, they do not go to many pages to find answers to what they are looking for.
Through content planning, it is possible to make the site appear as one of the first results for Internet users' searches. But how should I plan my content?
The secret is to use the correct keywords . In the cyberspace of millions of results, he who has the right words to attract his audience is king. Including the right keywords on your site is the difference between appearing on the first pages of the search engine or being forgotten after reluctance.
Today it is more than proven that the right words have great potential to attract the public, even with so much scattered data on the web. But then how do you know which keywords to use for each business? Through Google Keyword Planner.
And what is Keyword Planner?
It 's a Google keyword planner . This Google tool is quite recent. Initially, Google offered Keyword Tool, a free platform prior to Keyword Planner.
This resource quickly conquered the usability of its users, not only for reasons of efficiency, but mainly because the information came directly from Google, the main source of the system.
However, as Keyword Tool gained traction, there was also growth in ad sales through Google Adwords. Thus, to account for the increased demand from customers, Google Keyword Planner was developed.
Being associated with Adwords, this tool makes standard settings more practical - established according to your site account - and other benefits prepared to help you use the most interesting keywords for content production within your digital marketing strategy. .