More than another. Again, copywriters are generally better suited for writing web pages, landing pages, and email sequences. Many copywriters industry leads will also have knowledge of optimization and conversion testing. Content marketers are generally in a better position to create, write, and promote blog posts.
They are more likely to have knowledge about seo and social media promotion. When the skills get mixed up, you end up with a beautifully written blog post that no one reads. Or an informative landing page that doesn't bring you any customers. (also, if you want to know how to write a landing page, check out this.
Guide.) to sum it up… what is a copywriter? Copywriting is industry leads about creating words that are meant to persuade. Copywriters are the people who create the words and text for promotional materials such as websites, landing pages, sales letters, billboards, brochures, and emails.