The question here is where does the power of imagination come from? It comes from creativity that exists within your mind. Creativity is the first artistic component of marketing. It requires you to be very imaginative and it also requires you to have the ability of transforming your imaginations intro reality through marketing strategies. The second artistic component of marketing is persuasiveness which is the power of convincing.
You need to possess an extremely good email list convincing power if you want to sell your product or service. Hence, it wouldn't be wrong to say that persuasiveness is the key to the success of your business's sales. The third artistic component of marketing is observation. You need to be a shrewd observer to succeed at your marketing efforts. Being an observer will help you analyze and evaluate the market techniques that other companies are using. It will also help you in predicting any marketing attacks that your competitors might be planning on you!
The Scientific Components of Marketing: Marketing commences by conducting a research. Hence research is the first scientific component of marketing. It helps determine whether the need for your product or service exists in the market or not which further helps you decide whether you should launch the product or service in consideration or not.